Unit
29 Music Video Production
Task
1; purposes, Styles, Conventions and techniques of music videos.
By
Ben Taylor
Class; Film and Television B group
Class; Film and Television B group
25/09/14
Written
in the Stars by Tinie Tempah featuring Eric Turner
Written in the Stars was released on the 19th of September 2010. It was written by Eshraque Mughal, Patrick Okogwu, Eric Turner and Charlie Bernando. The song was available on his CD “Disc – Overy” which came out on the 4th of October. Unlike his two other singles which were produced by Labrinth this was a production by iSHi instead. Eshraque Mughal is known as ISHi who is a Swedish music producer and songwriter and has done 3 Tinie Tempah songs. Written in the Stars was Tinie Tempah’s third official single from his debut album Disc – Overy. It was released through Parlophone records a major record label digitally on I tunes Store and YouTube being mainstream to the masses. Written in the Stars genre is British Hip hop, rap rock and power pop to a particular genre group liking rap and pop. The song became a worldwide hit and sold platinum in several countries including the United States.
Purposes- Written in the Stars has many promotional successes making an extension of income and extension of outlets promoting his song. The song was chosen by WWE as its theme song for Wrestle Mania XXI. Also it was the introduction to the eighth season of the South Asian Softball League. Since the 2011-12 seasons, it has been used as the theme song for Sky Sports coverage of Premier League football. Written in the Stars also was played in the closing ceremonies of London Olympic games 2012, Miss USA 2011, New York Giants entrance song in the Super Bowl XLVI and Major League Baseball for their commercials.
Tinie Tempah commercially for promotions has done very well fact because a lot of audiences in many different countries know of his song from the commercials mentioned above adding to that from the radios playing his song, his tours and performances on music and talent competitions such as Brittan’s got talent and X Factor. All these factors helped him and his producers plus writers to make profit of money by promoting different things the single did by promoting the album, the tour and the commercials promote the single and YouTube as well.
His single itself did and still is doing very well, his album too and YouTube views, followings via social media websites and his own personal channel website letting the fans know latest news. His song has also been put on Now that’s what I call music being appealing to viewers and ratings. The song was found on the 17th of June 2010 performing it live on Sony Ericsson's Pocket TV.
It was also shown on YouTube when the single came out also there was a trailer three days before the music video a little treat for the fans waiting for the single. The trailer lasted forty two seconds with some of the music video leaving it to the mass watching ‘coming soon with further details www.tinietempah.com’. Written in the Stars" sold over 115,000 copies in its first week alone. The song became Tinie Tempah's first song to chart on the Billboard Hot 100. Written in the Stars was Tinie Tempah's second number one in the UK after "Pass Out".
Styles- Written in the Stars has a narrative in the music video which tells a story. Tinie Tempah tells a story in the setting New York about a young boy with his mother who are subjected to a financially bad life and he is regularly bullied it is shown. Because of these factors he uses his book as he goes into another World. Tinie Tempah referenced Malorie Blackman a writer from a ghetto in the song. He mentioned her because the story was realted to her about being in a ghetto and a writer and ironically being from where Tinie Tempah in real life lived Plumstead. The video doesn’t have a reference otherwise or allusion like 30 seconds to Mars did in “The Kill” referencing “The Shining 1980”.
Surreal isn’t used in “Written in the Stars” the narrative in the video is not real but does happen to New York boy’s with finical situations and bullying, the music video is a serious matter not in a un realistic way. Interpretative is in the music video because the video explains the story whilst Tinie Tempah and Eric Turner sing the lyrics which add on to the story. In Written of the Stars there is an impressionist such as a style, genre or theme. For instance the Genre is a British Hip hop, rap rock and power pop. The style of clothing is rough clothes for the boy and mother highlighting the area they’re from and the financial situation there in.
Techniques- Cutting to the beat is used not as much as the song “same girl” by R. Kelly and Usher, in the video every time there is a beat the video cuts. Tinie Tempah term isn’t like that it switches after different beats but not continuously the story is always moving forward and then scenes of Tinie Tempah on the roof top and Eric Turner in the White room. . Effects are not used much in Written in the Stars There is no explosions but they do use a roof for the building where Tinie is looking at the sky and roof building in New York. In the music video Tinie Tempah and Eric Turner lip sync and mime throughout the video with the music in the background throughout the song. It is obvious they are because Tinie Tempah in certain scenes is doing dance moves and also throughout it doesn’t sound live and isn’t live footage.
During the music video there are various camera angles and movements in the video. For instance there are close ups on the actors and actress in the video when their emotions are shown. There’s also close ups to Eric Turner in the White room. There are medium shots throughout the video with the video with the characters and Tinie Tempah. With Tinie Tempah on the roof top it has him and the weather shot of the setting.
During the music video as well it has eye level to Eric Turner and to Tinie Tempah when he is in the ghetto where the story is taking place. Throughout the music video the camera edits and changes to different places throughout the music video. When Tinie Tempah is up on the roof top the camera movement is a dolly it follows him walking along at a smooth pace. Dolly Zoom is used as well with Eric Turner in the white room it adjusts the zoom angle to keep him in the same size in the frame. The camera also follows the subject in this respect Tinie Tempah at a constant speed when he is moving around the roof top. When Tinie Tempah is also moving around the roof top there is Arc shot movement where it goes round the subject. Overall there are many camera angles and movements from established shot showing where the subject is, with many buildings being very detailed in that sense including weather shots. There are plenty of long shots, middle long shots, close ups, extreme close ups especially with Eric Turner. And then as mentioned above the movements involved is arcs, dolly’s, dolly zooms and follows the subject which in this case is Tinie Tempah.
Reference I used for this assignment;
http://www.songfacts.com/detail.php?id=20495
“Never Say Never “By Justin Bieber featuring
Jaden Smith
Never say Never was produced by The Messengers a Canadian song writing and major record label production team written by Kuk Harrell, Omarr Rambert, Jaden Smith and Justin Bieber. The song was released June 8th 2010 for digital download mainstream on ITunes and later released with his album “My Worlds” on November the 19th 2010. “My Worlds” was his first compilation album. The genre of the song was R&B, pop, hip hop with the label being from Island and RBMG being major labels .The music video takes place in a studio, and features Justin Bieber and Jaden Smith singing the song and playing around, with scenes from the film the Karate (2010) Kid on a big studio screen.
Purposes- The actual 'film' within the music video is directly taken from the footage of Karate Kid (2010), which was to promote his song. The song was in the film one of the reasons being that Jaden Smith featured in the song and in the film as the main character Dre Parker including that the song resembles the story of the character. The song also promoted Bieber's 3D concert film of the same name “Never Say Never” which came out on the18th of February 2011., the song was released as the lead single promoting his film “Never Say Never" Also due to the film it released a trailer and the song was in the background which brought promotion to. The song was put on YouTube on Justin Bieber’s channel which was uploaded on the 27th of May 2010 for masses to see. The film of Justin Bieber Never Say Never in 3D came out on the 26th of October 2010. The song debuted at number one on the US Billboard 200 with first-week sales of 283,000 copies. With the Second week of the album it went to number one in Ireland, Australia, and New Zealand. Furthermore the album went to the top ten for fifteen other countries the cd being named My Worlds. Overall the purposes of the music video was to make Justin Bieber a huge success and labels and known for his movie, tours, Jaden’s part in the synergy of the movie Karate Kid 2010 plus himself, the song itself by ratings and top charts plus his albums selling abroad and being re-released by being appeling to his fan group mostly teenage girls making a lot of money and success through this by promotions and Synergy.
Styles- Interpretive is used in the music video it explains the story of the film by the footage and the song itself being heard. The song itself is explaining the film of Dre Parker’s character to a certain degree with a little exaggeration in the lyrics but with the footage it makes full sense. The Genre of the song is an R&B, pop and hip hop which is very popular mainstream to masses. And big of Justin Bieber huge success from YouTube videos he has become appealing to many groups.
The music video is partly surreal and it isn’t as well because in the music video both artists muck around in parts of the video for instance at the end but in context to the lyrics in the song and the reasoning’s its not surreal because it’s a serious situation with some exaggeration. The Narrative in the music video tells a story of Dre Parker’s character in the Karate kid 2010. You can get this from the lyrics and the film footages in the studio where Justin Bieber and Jaden Smith watch on a big studio screen. From the music video an Inspirational message comes from it related to the film itself about Jaden’s Character Dre Parker on his kung FU: as quoted "I never had the strength to take it higher, until I reached the point of no return. Gonna give everything I have/It's my destiny/I will never say never," he sings. That message above makes a poignant and bold statement of the true storyline.
Techniques- Both Jaden and Justin both lip sync and mime whilst the song is in the background because through the video they are dancing sometimes in relation to the film with Kung Fu they also watch the screen to the film footage and muck about in certain scenes in the music video for instance at the end. Multi image is used in the music video for instance at the start in two occasions. When both artists are in one screen focusing on both of them also at the very start when they are sitting down watching the screen you can see them and the screen. Multi Image is also used with the footage in the footage of the film when you can see the location all the Kung Fu fighters are training. Never say never is set in common time with a metronome of 96 beats per minute changing footage from the two singers in the studio to the film footage being steady not too fast. There isn’t really many effects to the music video. Other than in the music video it splits from being in the studio to footage from the film. He referenced his Dad “Will Smith” "raised by the power of Will." He also makes references to Luke Skywalker a character in Star Wars Movies. Also with Kobe Bryant a Professional basketball player it mentions him in the song. “Like Luke with the force if push comes to shove”, “Like Kobe with the fourth, ice water with blood”.
Camera movements and angles are used in the music video they use various camera angles for instance close ups they use close ups in the footage of the film Karate Kid when the Character Dre Parker is showing his emotions when being bullied. Close ups are also used for the emotions of the artists singing in the studio plus when they start dancing it close ups on there foot work by zooming in. Another case this is used is when Dre gets pushed into the air and falls on the ground the camera moves in to see his emotions of being in pain plus when characters are trying to use anger in there Kung Fu and love when Dre shares a kiss with Cheng. The Camera zooming in having close ups of Dre Parkers character is significant because throughout you see his emotions taking place. Throughout the music video as well the camera pans the artists moving horizontal. Tracking is used aswell for camera movement it is used when Dre is walking along the Kung Fu school watching them train. Established and detailed shots are used in the music video with the film footage because it shows where the setting of the film is for instance the Great Wall of China and Beijing. the Camera shots used in the music video in the studio ranges from a wide shot when both artists sing and dance. it also goes into mid shots as well when Justin sings then to close ups and medium shots. During this as well both Jaden and Justin are involved in two shots when there both together through mid shots and wide shots for example when they sing, dance and watch the film footage on the screen. Over the Head shot is used at the very start of the video when both artists are looking at the studio screen. another occasion this happens is when Dre is in the Car travelling it uses the same over the shoulder shot. Weather shots are used a lot in the film footage not in the studio. With the film footage you can see the weather in Beijing to be nice and sunny when Dre trains. And with one seen it is raining whilst he is putting his jacket on and off. With most of the camera angles it is eye level. In one part of the film footage there is a low angle shot whilst Dre is training up on a tall building near to the end of the music video.
I used information from the World Wide web the references used are written below;
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